1001Ebook » Entreprise et Bourse » Let My People Go Surfing: The Education of a Reluctant Businessman (2022)
  • Auteur: Yvon Chouinard
  • Editeur: Penguin Books; Updated 2nd edition (6 septembre 2016)
  • Pages: ‎ 270 pages
  • Langue: Français

Description du livre Let My People Go Surfing: The Education of a Reluctant Businessman (2022):

"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel

In this 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.


Yvon Chouinard est un grand sportif (alpinisme, surf, kayak...). Il a commencé à fabriquer des pitons pour satisfaire ses propres besoins, puis il en a fait pour des amis, puis pour des clients...
Puis il a conçu et fait fabriquer des vêtements techniques.
Ses soucis : faire le meilleur produit, en essayant d'avoir un impact minimum sur la nature.
Le livre : le récit de sa vie, et l'explication de la philosophie de sa société. La lecture est passionnante !
Espérons que cet exemple en inspirera d'autres !
Un livre à lire absolument !