1001Ebook » Entreprise et Bourse » So You Want to Start a Brewery?: The Lagunitas Story (2022)
  • Auteur: Tony Magee
  • Editeur: Chicago Review Press; Illustrated édition (1 octobre 2014)
  • Pages: 226 pages
  • Langue: Français

Description du livre So You Want to Start a Brewery?: The Lagunitas Story (2022):

So You Want to Start a Brewery? is the first-person account of Tony Magee’s gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company. In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest—and the fastest-growing—craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation’s most popular and enduring craft beer brands.


This is an autobiography of an iconic figure in the craft brewery business of california and a story of success that built over a period of twenty years. Great beerif you like, thinking of brewing for a living etc. but also a good business book, and entertaining read and a book about triumph over hardships along the way. I have an inbterest in beer, brewing and business, so this book resonated with me: I even marked a few paragraphs as I read, but it also caught my attention to such an extent as to put aside all other reading until I finished it. Ultimately, it is a book about one man's passion for something - beer in this case - and how an early life of failures and inability to fit in a settle, turned into a kind of anarchic drive for success that was disciplined, focused and determined, albeit different. In the end, it is the difference that makes the difference. Great reading.